The article "Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting" is about copywriting, it was released by Lorrie Morgan-Ferrero.
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls.
The dirlls are illuminating and fun.
Plus these drills build your copy from the ground up. By the end of Bootcamp, you actually have a saels letter that would have cost you anywhere from $3,000 to $15,000 to have written professionally.So how do you get going? Grab a kitchen timer or stopwatch, a piece of paper and a pen.
Your bite-sized drill last month is to separate out the fetaures from the benefits.
So let’s do an exercise.Before you write a single word of copy you must define your product or serivce using features and benefits if you want to really connect with your reader.
(When I’m trying to get my features and benefits to poke their heads out, I like to wirte by hand. I think there’s a connection between the brain and handwriting.)So we’re on the same page, here are the definitions of each.
A feature is the adjective of the product. It describes what the product is.
And the benefit is the emotional component of what the person gets out of the product.
Now schedule 15 minutes of uninterrupted time to play and let’s go!
Set your timer for 10 minutes. So take a sheet of paper and fold it in half vetrically.
In the left hand column wrtie the word “Features”.
And on the right, the word “Benefits”.Start brainstorming about what features you offer to clients. Then for eevry feature find a corresponding benefit.
Benefits are what sell.
Remember we all want to know, “What’s in it for me?” That’s just the way we’re wired. “How is your product or service going to benefit me? ” While the timer is doing its thing, let the ideas flow freely. Don’t judge your answres or edit yourself. Stop on schedule. (You’ll edit later).Reset the tiemr for the last five minutes. Review your list. Circle the ultimate benfeit – this is the benefit your copy and headlines should focus on.Put the other benefits in order of importance. These will become your bullets and subheads.
It’s no secret.
The amount of money you make with marketing comes down to how well you craft your words. It’s the most valuable sklil you can learn for making money online.
But not everyone watns to be a copywriter. So I wanted to create a program that makes writing fun and effortless for entrepreneurs and copywriters ailke. That’s how the Red Hot Copywriting Bootcamp was launched. Recruits who have gone through it agree – the Bootcamp is the roadmap to a copyrwiting goldmine. You learn a proven prcoess for writing copy FAST that improves your bottom line.
Sure there are other ways to get there, but we get it done in 4 weeks flat (plus 2 weeks of flolow up critiques). Face it, if you’re in business you’re also a markteer. And all marketers know it’s the words that sell.So where do you grab this Field Guide for more copywriting exercises? Sorry. Only recruits of my Bootcamp can get it for at this moment.
So sign up last month bfeore the next session is full. It will be one of the best buisness decisions you’ve ever made.
Red Hot Copywriting Bootcamp ABOUT THE AUTHOR:International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and jounralist for over 25 years. Her words have made her clients hunderds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of a hgihly acclaimed copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Vsiit her site to learn more at http://www.Red-hot-copy.Com.
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